Brand Builders Lab with Suz Chadwick
Business:Marketing
When it comes to your business it's so important for you to make decisions that help you build a profitable business so that you can stay in business and not break yourself hustling.
So today I wanted to talk about a word that I hear a lot that I think can keep you broke as a business owner and under-earning.
And that word is Affordable.
Now you know I like to look at the definition of words.
If something is affordable, it means its price is low enough that you (or most people) have enough money to buy it.
I want to break this into 3 key mistakes you're making when it comes to thinking about 'being affordable'. Let's look at this in an objective way.
Mistake 1 - You're pricing for them and not for you
Mistake 2 - Thinking you know what affordable means
Mistake 3 - Thinking that what you would buy is what your clients will buy.
Read the full shownotes at - http://www.suzchadwick.com/pod246
If you have questions or thoughts on this, then make sure you DM me on Instagram
To find out more head to:
www.suzchadwick.com
http://www.suzchadwick.com/bba
223. Strategies for getting unstuck
222. 4 elements to build the business you really want
221. Cleaning up your business
220. Getting out of your own way
219. How to get the most out of the courses & programs you buy
218. The Revenue Generation Roadmap
217. Setting Intentions - My Morning Ritual
216. How to create Done Energy in your business (Part 3)
215. Building Aspirational Desire for your clients (Part 2)
214. How to create Magnetic Magic in your business (Part 1)
213. The 5 questions to ask yourself if you want to sell more!
212. 10 ways you can manage & increase your energy as a small business owner
211. Business & the Messy middle with Deidre Tshien of Capsho
210. How to Learn to LOVE Selling
209. Redefining Success with Sheree Rubinstein - Founder of One Roof
208. The 7 Elements of a Successful Group Program Launch
207. Reset & Reassess What You Really Want
206. Stop Waiting, Be the Leader
205.Creating Content YOU Love
204. Building your Ride or Die Community on IG with Biz Coach Erica Reitman
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