The usefulness or uselessness of AI & Employment branding in Recruiting.
Today’s Quote:
"This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing."
- Robert Scoble
Guest Bio:
MJ Shores is a Chief Marketing Strategist and technology trends analyst. With a rich and diverse professional background in public policy, business, and technology, she is sought out for her far-reaching, cross-industry and cultural insights. MJ has been a panelist and keynote speaker at industry and special interest events around the globe. She has been featured in Business Week, Financial Times, Wall Street Journal, MSNBC, China Post, and other media.
MJ developed her expertise through a career that spans working as a policy analyst at a think tank, serving in leadership roles at top global business schools (e.g., Wharton School of Business, UCLA, University of Moscow – Russia), and leading marketing efforts at technology firms (e.g., SaaS software, digital streaming or OTT), and others. She is involved in the local business community, where she is an acting Senior Strategic Advisor for Executive Next Practices (ENP).
Show Highlights:
Problem:
Challenges:
What is the relationship between AI & employment branding?
Where is it working?
Where does it now work?
Rick’s Input:
Solutions:
How to best use AI
Roadmap
Rick’s two cents
Key Takeaways:
Hiring Now is a Strong Indicator of an Innovative Business with Jay Connor of Learning Ovation
Hijacks The Show! Worst Messages, Job Descriptions & Accountability with Kelly Robinson of RedDot Media
The Key to Hiring is Knowing Y.O.U. & Your Audience with Stephanie Paul of The Executive Storyteller Academy
Unlimited PTO… The Pretend Time Off with Addam Gordon & Ulises Orozco of PTO Genius
Removing Bias in the Hiring Process with Bruce Marable of Employee Cycle
The Most Effective Video Interview Structure: The Interview Part III with John Driscoll of Naked Development
Finding & Building Great People in an Off Premise Work Environment with Bonnie Harvey & Michael Houlihan of Barefoot Wines
Modern Elders Are The Secret Untapped Pool of Talent with Kelly Robinson of RedDot Media
Best Building A Cultural Document Tips You Will Hear This Year! with Jeff Wald of WorkMarket
Startups Fail Due to Lack of Prioritizing Marketing (& Hiring) Soon Enough with Andrew Miller of GrowthExpertz
Trouble Pulling the Trigger on the Hire with Steve Pfrenzinger of Pfrenzinger Agency Inc.
Hiring Trusted Talent with AJ Bruno of QuotaPath
Why do You Need to Hire a Leader? with Ed Tyson of PerSynergy Consulting
Your IT Challenges with Off-Boarding Start with Improper On-Boarding with David DeFrancis of IT Proactive
How to Manage Remote Teams with Shiran Yaroslavsky of Cassiopeia Tech
How to effectively screen applicants to ensure employee retention with Shawn Sheikh of Pivot CMO
IT Infrastructure in a Remote Work Environment with Greg Keller of JumpCloud
Using Assessments to Eliminate the Resume with Josh Millet of Criteria Corp
The Most Effective Video Interview Structure: Phone/Video Screen! Part II with John Driscoll of Naked Development
Embracing the Change of Your Remote Workforce with Rod Trujillo of International Rubber Products
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