The usefulness or uselessness of AI & Employment branding in Recruiting.
Today’s Quote:
"This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing."
- Robert Scoble
Guest Bio:
MJ Shores is a Chief Marketing Strategist and technology trends analyst. With a rich and diverse professional background in public policy, business, and technology, she is sought out for her far-reaching, cross-industry and cultural insights. MJ has been a panelist and keynote speaker at industry and special interest events around the globe. She has been featured in Business Week, Financial Times, Wall Street Journal, MSNBC, China Post, and other media.
MJ developed her expertise through a career that spans working as a policy analyst at a think tank, serving in leadership roles at top global business schools (e.g., Wharton School of Business, UCLA, University of Moscow – Russia), and leading marketing efforts at technology firms (e.g., SaaS software, digital streaming or OTT), and others. She is involved in the local business community, where she is an acting Senior Strategic Advisor for Executive Next Practices (ENP).
Show Highlights:
Problem:
Challenges:
What is the relationship between AI & employment branding?
Where is it working?
Where does it now work?
Rick’s Input:
Solutions:
How to best use AI
Roadmap
Rick’s two cents
Key Takeaways:
Ben Mones- Need to Fill VS. Cultural Alignment
Lorraine Ladd: Learning Your ABC's. Always Be reCruiting!
Steve Higginbotham: Employee Engagement Starts From the Interview. Broken Interview, Broken Engagement!
Dr Deena Brown: The Hiring Power of Relationship Capital! Or You’ve Been Cat-fished
Ken Middleton: Thank You for Ghosting Me During Your Interview Process
Anderee Berengian: Hiring Good People is Hard....Not if You Hire for Culture First
Shane Bernstein: Removing the Obstacles (Comparison Shoppers) that are Slowing Down Your Hiring Process!
Marinela Gombosev: An Alternate Route for a Startup to Hire Salespeople
Angel Iscovich: Routine Hiring is Great for Business!
Lee Caraher: Boomerang Hires Knock Out All Others!
Mitch Balzer: Comparison Shopping has No Place in Your Hiring Process!
Diane Lee: Interviewing Etiquette Brings Out the Truth
David Ferguson: Do Personality Assessments Create Lazy Interviews?
Anthony Camacho- Sniffing Out Excellence When Hiring Salespeople
Mike “Batman” Cohen: Let's stop talking about Diversity & Inclusion as a Strategy
Special Event: Erik Huberman from TiECon SoCal
Mark Angel: How to Hire, Build Process & Lead in a Distributed Startup
Special Event: Beerud Sheth from TiECon SoCal
Ernie Basulto: Non-Verbal Clues to Discover the Truth in the Interview
Special Event: Brian Frankel from TiECon SoCal
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