How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
264 | Alim Bhanji | From Student Works to Rogers Sports & Media
263 | Mackenzie Mercier | A Record-Breaking Operator
262 | Paul Baluch | From Student Works to Shack Shine: How To Scale Your Business Through People
261 | Jason Shuttleworth | Keys to Running A $100M Plastic Packaging Business
260 | Chris Thomson | 2021 Podcast Year Wrap-Up
259 | Derek Panzer | RBM ConMed and Startup Business Alumni
257 | Matt Young | Patience and an Open Mind: Keys to Success
256 | Victoria Landreville | The Empowerment on the Other Side of Fear
255 | Michael Sutton | Opportunities Are Everywhere For Those Who Look
254 | StartUp - Wilfrid Laurier University Presentation
253 | John Warrillow | Entrepreneurship Wisdom and Learning From Past Mistakes
252 | Louis Sabourin | Getting Out of Your Comfort Zone
251 | Michael Morse | How I Built My $500 Million Wealth Management Practice from Scratch
250 | The Power of Questions
248 | Eric Janssen | How to Be Great at Selling
247 | Angela Lister | Shedding Your Ego, Working Strategically, and Gaining Maximum Momentum
246 | Ed Buset | The Biggest Things that Helped Me Build a $40 Million Contracting Business
245 | How to Think About Your Career?
244 | Matthew Eidinger | How to Successfully Venture Outside Your Comfort Zone
243 | Bill Maginas | How to Make Your Mark in The Corporate World
Create your
podcast in
minutes
It is Free
Reaching your Goals
The Ken Coleman Show
What It’s Like To Be...
The Cardone Zone
Radical Candor: Communication at Work