How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
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278 | Parents Podcast | Robert Milling and Richard Carroll
277 | Luke Fenn and Devon Thomson | Inside Student Works Management Program PART 2
276 | Saša Milosevic | Raising Your Performance Bar with Student Works
275 | Luke Fenn and Devon Thomson | Inside Student Works Management Program PART 1
274 | David Salerno | The Mindset Shift You Need to Take To Become a Great Leader
273 | Mike Bignold | Start Opening Your Mind To What You Can Become
272 | The Coaching Habit - A Discussion
271 | Karl Gartly | A Believer in the Art of the Possible
270 | Douglas Garcia | Born To Be An Entrepreneur
269 | Joël Fortin-Dominguez | Real Estate Career
268 | Dan Fanaberia | From Hollywood to the Business World
267 | Kent Thornhill | How Student Works Can Change a Young Man’s Life and Set Him Up For Success
266 | Norrie Sheng | Success and Failure: How To Learn Fundamental Lessons From Both
265 | Paul Kuepfer | How Student Works Can Open Your Door to a Successful Career
264 | Alim Bhanji | From Student Works to Rogers Sports & Media
263 | Mackenzie Mercier | A Record-Breaking Operator
262 | Paul Baluch | From Student Works to Shack Shine: How To Scale Your Business Through People
261 | Jason Shuttleworth | Keys to Running A $100M Plastic Packaging Business
260 | Chris Thomson | 2021 Podcast Year Wrap-Up
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