How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
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192 | Darius Mirshahzadeh | Encoding Organizational Core Values
191 | Corey Bullock | How to Add More Value and Enjoy Massive Professional Growth
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189 | Evan Wailoo | What I Have Learned After Working For Some of the Biggest Names in the Technology Space For The Past Three Decades
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186 | Devon Thomson | How I Went From Being a Raw, 17-Year Old to Managing a $2 Million Business at Student Works
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179 | Neil King | How My Student Works Stint Set Me Up for An Incredibly Successfully Corporate Career
178 | Patrick Lalonde | How Cleansing Your Environment Can Help You FOCUS on What Truly Matters
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