How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
115 | Operator Training Reflections
114 | Dan Woolford | Key Traits of Successful People
113 | Amer Abu Shakra | The Six Rules of Success that Helped me Break the All-Time Sales Record at Student Works
112 | Mets Kramer | How to Become a Champion Influencer and Bring About Transformational Change
111 | How to Bounce Back from Setbacks at Work
110 | Richard Carroll | How to Be a Successful Serial Entrepreneur
109 | The Power of Your Word
108 | Rob Dempsey | Overview of the Insurance Industry, and Understanding Risk Assessment
107 | Definition of Integrity
106 | Michael Fleming | Powerful Traits of Highly Successful Business Professionals and Leaders
105 | Powerful Tips to Get Started
104 | Govindh Jayaraman | How to Attain Your Long-Term, Audacious Goal
103 | How to Successfully Set Goals with Longer Time Frames
102 | Reflections on the Year Gone By
101 | Jacqueline Bean | The Greatest Lessons I Learned Working at Pepsico
100 | The Phenomenal Value of Failure
099 | Jeremy O'Krafka | The Biggest Lessons I’ve Learned in My Career
098 | How to Motivate Yourself When You are Totally Exhausted
097 | Kyle Pinnell | How to Find Professional Success without Compromising on Work-Life Balance
096 | How to Harness the Benefits of Good Listening
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