How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
094 | How to Build and Leverage Your Professional Network
093 | Jason Reid | How I Survived Thirteen Business Failures
092 | How to Build a Powerful Brand
091 | Bob Repovs | How to Overcome the Challenges of Managing a Large, Complex Business
090| How to Effectively Deal with Competition in Business
089 | Greg Kuchma | How I Became One of the Top Real Estate Brokers in Canada with Greg Kuchma
088 | Why Modeling the Masters is the Best Way Forward
087 | Dan Sharp | My Professional Journey So Far – How Student Works Helped me Survive and Thrive
086 | How to Work in a Great Organization Where You can Grow and Excel
085 | Brian Spek | Top Lessons Learned Working at the Biggest Organizations in the World
084 | Why Training your Employees is the Key to Success
083 | Jon England | The Key Drivers of Entrepreneurial and Professional Success
082 | Challenge the Process
081 | The Main Drivers of Entrepreneurial Success with Adel Jawhary, James Svetec, and Matthew Andrews
080 | Merv D'Souza | Critical Attributes for Professional Success
079 | Fahd Alhattab | Six Critical Elements for Building Unicorn Teams and Businesses
078 | The Value of a Powerful Network
077 | Chris O’Rourke | How to Discover and Find Success in Emerging Markets
076 | How Do You Play?
075 | Jamie-Lee Bongard | The Biggest Challenges Facing Real Estate Agents, and How to Overcome Them
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