How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
040 | THE Secret To Explosive Business Growth
039 | Kory MacKinnon | How To Win And Invest Through Real Estate Investing
038 | Dealing With Disappointment
037 | Jonathan Suter | How to Ditch your Corporate Job and Actually Start a Business
036 | The Value of a Mastermind Group
035 | Carolina Nieto | An Insider’s Look into the Work Culture at PWC
034 | Breaking out of Your Comfort Zone
033 | Yusudan Ren | An Insider’s Account of the Changing Face of the Insurance Industry
032 | Value of Habits
031 | Dawson Currie | An Inside Peek into Netsuite’s Work Culture
030 | How Sleep Deprivation Affects Your Health and Work
029 | How to Have a Successful and Fulfilling Professional Life
028 | How Defining a Powerful Vision can Help you Achieve Success
027 | Michael Davidson | How Student Works Helped Me Land A Six Figure Corporate Job
026 | Austin Trudeau | How I Set Up a $300,000 Business as a College Student
025 | How to Launch and Scale your Business to the Next Level
024 | Why Traveling Is So Important
023 | Jeremy White | How to Overcome the Challenges of Scaling up your Small Business
022 | The Joy And Pain Of Discipline
021 | Jay Wong | How to Launch, Manage and Monetize an Online Business
Create your
podcast in
minutes
It is Free
Reaching your Goals
Insights@work
The Ken Coleman Show
The Cardone Zone
30 Minutes to President’s Club | No-Nonsense Sales