How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
214 | Craig Whitten | Scaling and Growing a Real Estate Syndication Business to the Next Level
213 | Michelle Tucker | How to Maximize Value and Exit Big
212 | Michael Rudzki | How to Pivot in Times of Massive Uncertainty
211 | Bill Bishop | Rewiring Your Thinking and How You Can Stop Being a Penguin in a Commoditized Marke
210 | Christine Purvis | Closing Billion-Dollar Deals
209 | Geoff Woods | The ONE Thing and How the Right Mentors Can Collapse Your Time and Accelerate your Money
208 | Ahsan Khan | Developing the Success Mindset
207 | Patrick Lalonde | Shedding the Victim Mindset and Taking Charge of Your Life
206 | Michael Patterson | A “Peek” Into My Sales Playbook – What Hugely Successful Sales Executives Do That Others Don’t
205 | Mike “C-Roc” Ciorrocco | Firing Your RocketFuel: Mindset Strategies, Building Dream Teams and Finding Unlimited Success
204 | Erin Roininen Butler | How Student Works Set the Tone for My Successful Sales Career
203 | Brian Scudamore | Creating Exceptional Brands – How I Built My College Side Hustle Into a Multi-Million Dollar Business
202 | Rob Signoretti | Cultivating a Growth Mindset, Pivoting Quickly, and Bucking the Trend
201 | Patrick Lalonde | Integrity: The ONE Thing That Can Help Your Realize Your Biggest Goals
200 | Adding Value During The Holidays: Four Simple Tips To Utilize This Downtime Wisely
199 | Flipping Your Biggest Challenges: How the Pandemic Forced Us to Completely Rework Our Business Model
198 | Rebecca Friese | Creating a Workplace Culture That Doesn’t Suck
197 | Marco Pimental | Growing Through Acquisitions: How I Leveraged Structures to Build an Enviable Portfolio of Disruptive Technology Companies
196 | Nicky Billou | How to Massively Scale Up Your Business in Challenging Times
195 | Brett Bergmann | Lighting Up 140,000 Homes in Kenya
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