How can you charge premium pricing even when you are functioning in a commoditized market?
On today’s show, we interview Adel Jawhary, Owner and CEO of Rydel Roofing who shares with us his distilled wisdom on pricing, sales, and growth.
Adel and his team managed to rapidly scale up Rydel Roofing from 0 to $10 million in six years flat. But once they hit this sales mark, Adel realized why it was futile to function as a revenue-focused company.
As quality issues and cash flow problems cropped up, Adel and his team decided to pivot and focus solely on high-margin, low-maintenance projects. Cutting back revenues by 35% allowed Rydel Roofing to shave their overheads by 50%.
To compensate for this growth, Adel shares why he has decided to take the franchise route. He reveals how Rydel is supporting their franchisees so that they can hit the ground running.
In the latter half of this show, Adel opens up his sales playbook as he walks us through the whole customer journey. You will learn why the sales call is the single most important part of the entire sales process. And you will also learn how to deal with rebuttals and facilitate a close.
And so much more…
Enjoy!
What You Will Learn In This Show
Resources
Student Works
Chris Thomson LinkedIn
Chris’s Email
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373 | Juliana Keefler-Johnson | Networking for Success: Building Strong Relationships in Sales
372 | Griffin Betts | How To Overcome Personal Challenges And Achieve Business Success
371 | Brennan Basnicki | From Student Works to Auspice Capital Advisors Partner
370 | Etienne Normand | Building a Winning Team Culture
369 | Troy Treleavan | The Art of Being a 'Go Giver' - Lessons in Customer Focus and Success
368 | Justin Mantha | Mastering Leadership Insights
367 | Steve MacDonald | Building Dreams
366 | William Matte | Achieving Ambitious Goals: Strategies for Leadership and Business Success
365 | Jon Mailhot | Embracing Change and Leading with Purpose
364 | Fred Turcotte | The Power of Persistence
363 | Andy Geschi | From Student Works to Real Estate
362 | Andrew Thompson | Spring Turnaround: Triumph Over Business Challenges
361 | Alexandra Buca and Chris Caruso | Beyond the Degree
360 | Jonathan Feist | Authenticity, Perseverance, and Growth
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