Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library
211: When To Give Up On Keywords + How To Start Over + Locations In The Ad Copy
210: What Metrics To Look At When Testing Ad Copy In Google Ads
209: Exact Match Variants + Remarketing On Search + Language Settings
208: Conversion Tracking Mistakes In Google Ads That Hurt Your Performance
207: Hour of Day Report + Target Impression Share Bidding + Broad Keywords Working Better
206: The Hidden Metrics of Google Ads
205: How To Get B2B Leads When Your Keywords Produce Mostly B2C Traffic
204: A Great Debate - Should Google Ads Professionals Specialize In Only A Few Industries?
203: Using Google Ads Editor To Scale Account Build
202: The Perfect Google Ads Account Checklist Part 4
201: Small Daily Budget With Large Cost Per Click
200: The Perfect Google Ads Account Checklist Part 3
199: Below First Page Bid + Low Impressions + Types Of Conversions + Max Conversions + Ad Group Structure
198: The Perfect Google Ads Account Checklist Part 2
197: Upper-Level Thinking + How To Deal With Low Volume + Pure Broad Match Keywords
196: The Perfect Google Ads Account Checklist Part 1
195: Invalid Clicks + Testing Ad Copy + Audience Bid Adjustments
194: Are You Overmanaging Your Google Ads Search Campaign?
193: Best Strategy for Automated Bidding + Remarketing + Bing Ads Importing Campaigns
192: Why Did Your Google Ads Campaign Results Change?
Create your
podcast in
minutes
It is Free
The Power of Storytelling
The Marketing Secrets Show
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold