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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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151: Epic Google Ads Questions And Answers Show
150: When We Don't Follow Our Own Advice In Google Ads
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149: The Top 10 Most Common Google Ads Mistakes
148: Google Ad Grants - Expert Advice
147: Time For Spring Cleaning On Your Google Ads Account
146: Super Big Google Ads Questions And Answers Episode!!!
145: New Google Ads Keyword Planner Updates And Why They're Awesome!
144: Huge Google Ads Questions And Answers Show!
143: Nursing Home Google Ads Build Part 6 - YouTube Ads
142: Nursing Home Google Ads Build Part 5 - Remarketing
141: Nursing Home Google Ads Build Part 4 - Creating Ads
140: Nursing Home Google Ads Build Part 3 - Ad Groups and Keywords
139: Nursing Home Google Ads Build Part 2 - Campaign Formation and Campaign Settings
138: Nursing Home Google Ads Build Part 1 - Strategizing Your Google Ads Options
137: The Best Ways To Track Phone Calls in Google Ads!
136: Live Junk Removal Google Ads PPC Audit!!!
135: The TRUTH About Single Keyword Ad Groups (SKAGS)
134: Experiment campaigns in the new Google Ads interface are awesome!
133: Remarketing Tips And Results
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