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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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191: The Current State Of Keyword Match Types In Google Ads
190: Reviewing Keyword Research Advice From 2016! Does It Hold Up? What's Changed?
189: The Best Google Ads Q&A Show We've Ever Done!
188: Need More Keywords? Try Dynamic Search Ads.
187: Reasons Why You’re Not Spending The Full Budget and How To Fix It
186: Don't Make These Common Google Ads Mistakes That We See During Audits
185: A Discussion About Quality Score, Broad Match Modified, Campaign Groups, And Exact Match Negative Keywords
184: New Year, New Awesome Google Ads Q&A!
183: PPC Agency Clients and How to Best Serve Them
182: How To Manage a Large Number of PPC Clients
181: The 3 Step Sales Process For Turning PPC Leads Into Clients For Your Agency
180: How To Use Systems To Grow Your PPC Agency Without Going Crazy
179: Huge Google Ads Q&A Part 2
178: Huge Google Ads Q&A Part 1
177: Can't Find PPC Keywords? Don't Panic! Here's a Strategy.
176: Competitor Name Bidding, Small Budget High CPC, Experiments, and Understanding Ramp Up
175: How Ad Rank Works In Google Ads
174: Ad Variations Tool and Other Google Ads Insights
173: Must Listen Large Google Ads Q&A
172: How to Manage Google Ads Campaigns WITHOUT Average Position
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