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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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174: Ad Variations Tool and Other Google Ads Insights
173: Must Listen Large Google Ads Q&A
172: How to Manage Google Ads Campaigns WITHOUT Average Position
171: How To Get Good Results In The First Month On Google Ads
170: 5 Step Plan To Fix A Drop In Google Ads Conversions
169: How To Convey Value To PPC Clients When They Say It's Not Working
168: Generate Real Estate Leads With PPC - Google Ads Tips For Realtors
167: The Sales Funnel Strategy Approach To Google Ads
166: Really Good Google Ads Q&A Episode (for AdWords beginners, regular users, and professionals)
165: Is My Display Campaign Working?
164: How To Target Placements in the Google Ads Display Network
163: How We Use Keyword Targeting On Google Ads Display Campaigns
162: How to Target The Audience (In-Market and Affinity) on The Google Ads Display Network
161: How to Target Topics on The Google Ads Display Network
160: Fresh Ideas for an Old Google Ads Account
159: Big PPC Questions & Answers Show
158: Google Ads Mindset Mistakes (Trap Door Series)
157: Overthinking Your Google Ads Strategy (Trap Door Series)
156: Google Ads Bidding Mistakes (Trap Door Series)
155: How PPC Experts Can Survive Artificial Intelligence And Machine Learning - Interview With Frederick Vallaeys
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