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Show Notes:
There are so many metrics involved in optimizing a Google Ads campaign that it can be overwhelming. In this episode, we're answering a question from a listener about how to identify your problem so you can clarify your goals through focus style management. We'll address how to attract quality traffic, how to improve your conversion rate, what to do when competitors are outbidding you, and how to simplify overly complex Google Ads campaigns.
(5:53) Intro to focus style management
(8:33) How to identify your goal in Google Ads
(11:00) How to improve your traffic quality in Google Ads
(18:05) How to improve your conversion rate in Google Ads
(26:45) How to handle competitors outbidding you in Google Ads
(31:31) How to simplify campaigns that are too complex in Google Ads
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135: The TRUTH About Single Keyword Ad Groups (SKAGS)
134: Experiment campaigns in the new Google Ads interface are awesome!
133: Remarketing Tips And Results
132: Deep YouTube Advertising Insights
131: The Importance Of Search Terms And Manual Bids
130: Use Google Ads filters to find amazing metrics and hidden data
129: What to do when a good Google Ads campaign goes bad?
128: Talking Google Ads Scripts With Fred Vallaeys, CEO at Optmyzr
127: How to manage a large number of Google Ads accounts
126: How to get in front of a high income audience on Google Ads
125: How To Grow Your Brand Awareness For $100 A Month On Google Ads
124: How to optimize an already optimized Google Ads PPC campaign
123: How to transition your amateur Google Ads account to a professional level
122: Google Ads For Urgent Care Clinics
121: Benefits of Linking Google Ads and Analytics
120: How We Use The AdWords Editor
119: Time To Revisit Automatic Bidding Strategies In Google Ads
118: Are You Doing Google Ads Correctly?
117: Dominate Call Only Ads
116: Age, Gender, and Income Demographics Options In Google Ads (EXPLAINED)
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