Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#254: Cash Flow Management: How To Never Run Out Of Money | Back To Basics
#253: The Freelancer's Guide to Automated Budgeting | Back To Basics
#252: Choosing The Right Bank For Your Business (And Why Your Bank Probably Sucks) | Back To Basics
#251: LLC vs Sole Proprietor: Which Is Best For Freelancers | Back To Basics
#250: Back To Basics: Avoiding The Common Mistakes of Self-Taught Freelancing
#249: Streamlining Your Freelance Workflow: How Mike Cervantes Manages Thousands of Projects Per Year
#248: Client Acquisition For Mastering Engineers: How To Win, Maintain, And Organize Thousands Of Clients | With Mike Cervantes Of The Foxboro
#247: The 3 Building Blocks of a Fine-Tuned Freelance Business
#246: A Freelancer's Guide to Working Smarter, Not Harder | Cracking the 80/20 Code
#245: Unleash Your Freelance Superpowers: Revolutionize Your Creative Business with the TOTS Playbook Method
#244: Unlock Your Potential: How Defying Conventional Wisdom Leads to Unprecedented Success | With Paco de Leon
#243: From Hourly to $10K: The Package Pricing Strategy That Will Revolutionize Your Freelance Business | With Brandi Mowles
#242: How To Turn Your Website Into A Lead Generation Machine | With Delia Monk
#241: Why Freelancers Need to Stop Believing These Paid Ad Myths ASAP
#240: Robots to the Rescue: How AI Can Help Freelancers Land More Clients
#239: She Used Puppet Shows And Sea Shanties To Grow Her Agency To $500,000 Per MONTH | With Becca Kingsbury
#238: How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão
#237: The Creative Who Cracked The SEO Cheatcode (And Gets 1 Million Website Visitors Per Month) | With Jacob Cass
#236: 5 Sets Of Skills Every Freelancer Should Be Improving | Full Stack Freelancer Pt. 2
#235: Why You DON'T Need To Be A Better Creative in 2023 | Full Stack Freelancer Pt. 1
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