Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#145: The COVID Pep Talk: 6 Practical Steps To Take If You're Discouraged And Don't Know What To Do
#144: How You Can Build And Maintain Relationships With Clients (100% Online)
#143: The Ultimate Guide To Creating Your Marketing Plan: Part 2
#142: The Ultimate Guide To Creating Your Marketing Plan: Part 1
#141: How Free Work Fits Into A Healthy Audio Business
#140: Business Basics: Why Cashflow Is Crucial, And How To Manage It Properly In Troubling Times
#139: The 4 Most Important Requirements For Naming Your Business
#138: The 4 Audio Business Models, The Pros And Cons Of Each, And How To Avoid "The Death Zone" | The 6FHS Business Quadrant
#137: How To DeF*ck Your Marketing Message With A "Before & After Transformation"
#136: How You Can Make Marketing 10x Easier By Using "The Motown Model" (Another Blue Ocean Niche)
#135: Why COVID Is The Final Nail In The Coffin For Most Old-School Studios (And What That Means For Home Studios)
#134: The 5-Step Process For Go-Giver Marketing (And Why It's The Best Way To Market Your Studio)
#133: The Keys To A Six Figure Mastering Studio | With Chris Graham And Mike Indovina
#132: Turn More Quote Requests Into Clients By Implementing These 5 Systems
#131: How To Set Up Your Instagram Account For Success | With Brandon Brown Of Media Whisper
#130: My $250,000 Lesson On Marketing
#129: How Mark Eckert Is Running A Thriving Pop Production Studio (Despite Being Stuck At Home)
#128: Big Picture | Why Mindset Is The Key To Your Business Surviving
#127: 5 Things Every Studio Should Do NOW To Take Advantage Of Slow Times
#126: How Struggling Studios Can Adapt To The COVID-19 Crisis
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