Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#55: Can You Have A Successful Career By Ripping Off Other Producers?
#54: What Drug Dealers Can Teach Recording Studios
#53: The Six Figure Home Studio's Guide To Gear (For Recovering Gear Addicts)
#52: Why Every Home Studio Owner Should Have A "Do NOT Do" List
#51: Why Are Audio Engineers So Bad With Relationships?
#50: Help! My Clients All Want To Do Their Own DIY Recordings
#49: How To Answer THE Most Important Question: Why Should Someone Hire You?
#48: Side Hustles You Can Use To Transition Out Of Your Day Job (And Into Full-time Audio)
#47: How Every Single Studio Can Build A "Referral Team" For Free
#46: Graham Cochrane Teaches Us How One Free Source Of Marketing Can Change Your Business Forever
#45: How Studio Owners Are Multiplying Their Income And Minimizing Their Headaches Using The 80/20 Principle
#44: The Three Awkward Client Conversations You Cannot Skip If You Want To Enjoy Your Career In Audio
#43: How To Get More Clients For Your Studio (Part 2)
#42: How To Get More Clients For Your Studio (Part 1)
#41: Why It's Important To Have Small, Measurable Goals For Your Studio - Lessons From The Chinese Bamboo Tree
#40: How We Use Checklists To Boost Our Income, Creativity, And Consistency
#39: What Fortnite, PUBG, and Other Video Games Can Teach Us About Running A Successful Business
#38: 10x Your Business By Identifying And Eliminating Your "Single Point Of Failure"
#37: The Niche Domination Checklist - Implement This Into Your Business ASAP!
#36: Sync Licensing: The Gateway To Passive Income For Audio Entrepreneurs - With Travis Terrell
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