Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#175: The 6 Figure Creative's Guide To Copywriting For Freelancers | With Rachel Greiman
#174: How You're Sabotaging Your Business With These 5 Toxic Mindsets
#173: Should You Just Quit?
#172: How To Earn 6 Figures In An Obscure Niche With Clever SEO And Expert Copywriting | Sean Oblizalo
#171: The Freelancer's Guide To Passive Income And Smart Personal Finances | With Graham Cochrane
#170: The 5 Types Of Follow-Ups That Will Help You Double Your Income | With Mark Eckert
#169: Earning $10k+ Per Month With A Productized Service (And Only 2 Hours Of Work) | With Brian Casel
#168: Atomic Habits for Freelancers: Growing Your Snowball
#167: How To Hire An Incredible Assistant Who Will Transform Your Business
#166: The 3 Simple Steps For Marketing That Can't Be Ignored | With Mike Michalowicz
#165: Pricing Strategies From The CEO Of A Billion-Dollar Business | With Mike McDerment
#164: How To Stair-Step From Freelance Income To Passive Income | With Austin Hull
#163: How To Attract (And Close) High-Budget Clients | With Jay Clouse
#162: The Six Figure Photographer's Key To Closing More Sales | With Ben Hartley
#161: The Top 9 Mistakes Freelancers Make When Getting Started
#160: Earning $800k As An Artist By Using Marketing And Metrics To Dominate A Niche | With Blake Jamieson
#159: How to Ethically Upsell Your Clients To Increase Your Income | With Lizzie Pierce
#158: Breaking 6 Figures Within Two Years Of Moving To A Brand New City | With Rodrigo Tasca
#157: The Three Marketing Methods ALL Freelancers Need to Know About
#156: Modern Marketing For Creatives | How Matt Ramsey Built A Vocal Coaching Empire
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