Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#234: 9 Lessons I Learned While Building A New 6-Figure Income Stream In 2022
#233: She Grew Her Freelance Business From $0 To $20k/mo In Under 4 Years | With Lydia Kerr
#232: The 11 Must-Have Tools For Growing And Running A 6 Figure Creative Business In 2023
#231: 6 Ways To Get More Clients In An EXTREMELY Competitive Industry
#230: Dynamic Pricing: The Secret Weapon Clever Freelancers Are Using To Maximize Their Income
#229: Raise Your Gosh Darn Rates.
#228: The Secret Ingredient To Higher Paying Gigs | The Client Acquisition Series
#227: Your Feast-Or-Famine Roller Coaster: Three Reasons Why Freelancers Never Escape This Vicious Cycle
#226: 6 Client Boundaries To Keep You Healthy, Happy, Stress-free, And Profitable
#225: How To Build Your Own Client Acquisition Machine (And Make 2023 Your Best Year Ever)
#224: Why Your High Sales Conversion Rate Is Actually A BAD Thing
#223: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
#222: The Secret Weapon For 6 Figure Freelancers: Email Marketing
#221: The 4 Major Missing Pieces Of Your Marketing Plan | The Client Acquisition Series
#220: The Busy Freelancer's Guide To Getting Your Time Back (By Building Systems That Scale) | With Rachael Mueller
#219: How To Land High-caliber Clients By Emailing Strangers | The Cold Outreach Masterclass With Colleen Welsch
#218: How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smith
#217: Case Study: The Solo Freelancer Earning $1 Million Per Year (It's Not What You Think)
#216: How To Spend Less Time Doing The Stuff You Hate | The Easy Ates Framework
#215: How To Earn Up To $500,000 Per HOUR As A Designer | With Cat Coquillette
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