Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#130: My $250,000 Lesson On Marketing
#129: How Mark Eckert Is Running A Thriving Pop Production Studio (Despite Being Stuck At Home)
#128: Big Picture | Why Mindset Is The Key To Your Business Surviving
#127: 5 Things Every Studio Should Do NOW To Take Advantage Of Slow Times
#126: How Struggling Studios Can Adapt To The COVID-19 Crisis
#125: How To Build An Online Recording Studio That Employs 30+ Engineers - With Joe Wadsworth
#124: The Virus-Resistant Audio Business | A Full-service Podcast Agency - With Launchpod Media
#123: Two Idiotic Things We Need To Stop Doing If We Want A Better Business (And Life)
#122: Why It's Time For You To FINALLY Hire Someone
#121: How To Double Your Conversion Rates By Turning More Quotes Into Customers
#120: Raising Your Rates, Paying For Marketing/SEO/Soundbetter, When To Find Your Niche, How To Block Out Your Time For Maximum Efficiency, And Way More - A MASSIVE Advice Buffet
#119: From A Rap Career To A $500m Production Company - With Grammy Nominated Badass John Reuben
#118: Doubling Your Studio's Income From $50k To $100k... In One Year - With Jim Stewart
#117: How To Grow Into A Better Niche By Embracing What Makes You Unique - With Andy J. Pizza
#116: How To Stairstep Your Way From Local Bands To A-List Artists: With Grammy Nominated Engineer Jesse Ray Ernster
#115: How To Get More Sales Using The Socratic Method
#114: Four Blue Ocean Niche Ideas To Get You To Profitability Asap "
#113: The Key To Running A Profitable Online Mixing Studio In 2020 - The Blue Ocean Strategy
#112: How To Raise Your Rates, Improve Your Work/Life Balance, And Increase Your Profit Margins (Replay)
#111: Why Marketing is NOT The Solution For Most Struggling Studios (Replay)
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