Here's a wild guess: I bet you've never set a real marketing goal for your business.
Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise.
When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing.
How are you going to put together any sort of marketing plan without setting marketing goals?
Now, I get it. I'm sure you have plenty of ideas fluttering around in your head about what you want from your business... Maybe it's a certain income level, a specific rate per project, or attracting a certain type of client.
But here's the reality check: these are more like vague wishes than concrete, achievable goals.
Without shaping those vague ideas into SMART goals, you may find yourself in what I call "plateau hell."
Do you know that frustrating state where your business seems stuck? Perhaps you've hit a certain revenue mark - often around the $50,000 to $60,000 range - and you just can't seem to break through. You might even feel like you're regressing.
I've been there before, and it's not a fun place to live.
In this episode, I am sharing a tried and tested approach to goal-setting that can help you escape from the Freelancer Plateau Hell.
In this episode you’ll discover:
For full show notes, visit https://6figurecreative.com/260
#80: How To Get More Customers Through Your Website
#79: Why Mastermind Groups Are The #1 Best Way To Find (And Fix) Your Biggest Blindspots
#78: Motivation, Mindset, And Getting Out Of Your Own Damn Way: With Andy J Pizza of Creative Pep Talk
#77: Winning The Sustainability Wars: Three Crucial Ingredients For A Sustainable, Long-Term Career
#76: How To Raise Your Rates, Improve Your Work/Life Balance, And Increase Your Profit Margins
#75: Why You're Scaring Away Clients With An Inconsistent Story, And How You Can Clarify Your Brand By Learning To Say No
#74: Our 5 Favorite Ways To Prevent Stress And Anxiety
#73: The Struggle Of Running A Successful Studio At Home With Your Family
#72: How To Make Impostor Syndrome Your Friend
#71: The Future Of Spotify And How It Will Affect Your Business - With Trevor Hinesley
#70: The Best FREE Marketing Tactic In The Galaxy - With Björgvin Benediktsson
#69: Sales Skills: How Joe Gilder Turned A Sales Job Into A Thriving Audio Career
#68: Using Instagram Marketing To Build Recurring Income As A Music Producer - With Mark Eckert
#67: 18 Quick Tips For Running (And Growing) A Successful Studio
#66: The Future of Gear and The Power Of Networking
#65: Kickstarter, Marketing, And Networking: How To Help Your Clients Succeed - Chris Greenwood
#64: How To Have Your Best Year Ever By Creating A Scoreboard For Your Studio
#63: How To Profit From A Rising Trend In The Music Industry
#62: How To Fix Your Stagnant Income By Asking Yourself 6 Hard Questions
#61: How Fear Holds Us Back From Being Better Audio Entrepreneurs
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